https://www.coca-colacompany.com/our-company/mission-vision-values
今日の表現
The world is changing all around us.To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come.
私たちを取り囲む世界は大きく変化しています。今後１０年以上にわたってビジネスが繁栄し続けるためには、将来を見据え、将来のビジネスを形作るトレンドや力を理解し、これから来る流れをに対して迅速に準備をしなければいけません。
We must get ready for tomorrow today. That’s what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a “Roadmap” for winning together with our bottling partners.
私たちは明日の準備をしなければなりません。それが私達の２０２０ビジョンのすべてです。このビジョンが私たちのビジネスのための長期的なゴール地点を示し、当社のボトリングパートナーと一緒に勝利のための「ロードマップ」を提示してくれます。
Our Mission 私たちの使命
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
私たちのロードマップは、不変の使命から始まります。企業としての目的を宣言し、行動と決定の基準となる基準として機能します。
To refresh the world…
To inspire moments of optimism and happiness…
To create value and make a difference.
*世界をリフレッシュするには... *楽観と幸福の瞬間を刺激するために... *価値を創造し、違いを生み出すため。
Our Vision 私たちのビジョン
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
当社のビジョンは、ロードマップのフレームワークとして機能し、持続可能な質の高い成長を継続して達成するために達成する必要があることを説明することにより、ビジネスのあらゆる側面を導きます。
- People: Be a great place to work where people are inspired to be the best they can be.
- Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.
- Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
- Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
- Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
- Productivity: Be a highly effective, lean and fast-moving organization.
*人々：人々が最善を尽くすためにインスピレーションを得られる職場に最適です。 *ポートフォリオ：人々の欲求とニーズを予測し、満たす高品質の飲料ブランドのポートフォリオを世界にもたらします。 *パートナー：顧客とサプライヤーの勝利ネットワークを育成し、共に、永続的な価値を創造します。 *惑星：持続可能なコミュニティの構築とサポートを支援することで変化をもたらす責任ある市民になります。 *利益：全体的な責任に留意しながら、株主への長期的な利益を最大化します。 *生産性：非常に効果的で無駄のない、動きの速い組織になります。 受賞文化
Our Winning Culture 勝負
Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality.
Live Our Values
Our values serve as a compass for our actions and describe how we behave in the world.
- Leadership: The courage to shape a better future
- Collaboration: Leverage collective genius
- Integrity: Be real
- Accountability: If it is to be, it’s up to me
- Passion: Committed in heart and mind
- Diversity: As inclusive as our brands
- Quality: What we do, we do well
Focus on the Market
- Focus on needs of our consumers, customers and franchise partners
- Get out into the market and listen, observe and learn
- Possess a world view
- Focus on execution in the marketplace every day
- Be insatiably curious
Work Smart
- Act with urgency
- Remain responsive to change
- Have the courage to change course when needed
- Remain constructively discontent
- Work efficiently
Act Like Owners
- Be accountable for our actions and inactions
- Steward system assets and focus on building value
- Reward our people for taking risks and finding better ways to solve problems
- Learn from our outcomes — what worked and what didn’t
Be the Brand
- Inspire creativity, passion, optimism and fun
